The Benefit

The benefits of the Spinformation label are both varied and numerous – the ECL, or expanded content labels, address a multitude of concerns, including fiscal, social, commercial, and environmental issues, and can serve a multitude of purposes. Some of the many benefits of the "spin" label are elaborated upon below.

Over-the-counter (OTC) drugs

Because it increases the space available for information exponentially, the Spinformation label satisfies the need of OTC manufacturers to relay the extensive amount of information required by FDA regulations on their respective product labels. In 2001, the FDA passed a series of measures that dramatically increased the amount of information required on OTC drugs in addition to raising the font size, and as a result, manufacturers have striven to find a solution that keeps costs down. The Spin label is one such effective solution, described by vice president of pharmaceutical sales for CCL as "a very popular concept with the customers" and having an "efficient production line". The success of the Spinformation label is evidenced by the achievements of the line of Herbal products produced by Rexall Sundown; within a single fiscal year, Sundown Herbals had achieved a 24.3‰ market share after instituting the spin label, up two share points during a period in which sales had declined by ten percent.

Educating the Public/New Product Launch

The Spinformation label provides an alternative form of publicity and advertisement from costly displays and radio or television ads; all the information needed to inform and educate the public about a new product is conveniently located on the product itself. The additional space provided by the spin label allows companies to elaborate on the usage of the good, the benefit it holds for the consumer, and any other knowledge that may be influential in swaying the customer to purchase the respective product. The Spinformation label has tremendous benefit for point of purchase for any product.

Product Differentiation

Common commodities that have been reduced to having little value or individualism may benefit from Spinformation as it distinguishes the product from another. The spin label provides a unique and unparalleled twist to the product: no other label like its kind exists.

Sustainable Packaging

The Spinformation label provides more space for information with less packaging. By ridding the producer of excess packaging, it limits the amount of debris exposed to the environment, satisfying both environment concerns and a desire for less cost. In essence, the spin label accomplishes more with less, and everyone benefits.

Bilingualism

In a day and age when the Hispanic population continues to rise steadily in the United States, and the global world becomes increasingly interconnected, communicating with, educating, and appealing to the consumer through multiple languages is not only desirable, but necessary. The Spin label provides ample space for including an additional language, such as Spanish, for a company looking to expand its consumer market.

Promotions

The extra space created by technology of the spin label may be used as a promotional tool: companies seeking to create a desire within their consumers to purchase the product may utilize an array of "fun" additions, such as "Spin 'N Win", games, contests, and giveaways. The two-ply label and barrier grid give dimension and a unique quality to these games, while enough space remains to convey essential information.

Advertising

Advertising space may be sold on the spin label if a company is interested in bringing in additional funds to a well established product whose consumption is unchallenged and steady, such as water. The funds obtained may supplement product cost.